Tara Jacobsen Interviewed by Digital Agency NYC SF LA London
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To pick our guest’s brain, connect at taradactyl and http://marketingartfully.com
What does your company do?
Help Rebel Entrepreneurs Rock Their Marketing
How do you differ from your competitors?
I am super focused on providing practical and actionable tools for my peeps to use! I really only work with a few types of Entrepreneurs (Authors, Realtors and Ecommerce/Etsy Sellers) who are super niche focused.
What’s the biggest mistake your customers are making?
Oh my gosh, let me count the ways! Seriously though, I think the biggest mistake is chasing after marketing channels that are either not a good fit for you or for your customers. If you are not excited about Facebook marketing, then do video. Or if you hate the idea of live video, don’t do Periscope. And if you clients are 75 year old baby boomers, probably best not to jump on the Snapchat bandwagon.
Write Your Own Question and Answer
Which social media channel is the best right now? Right now I love Pinterest because of the length of time the pins stay live. Instead of flying by and being gone forever, they stick around and can be “repinned” forever! I am even doing a little promoted pins marketing that is working really well for our ecommerce products.
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