Horst Krieger Interviewed by B2B Ad Agency NYC LA SF

B2B Ad Agency LA NYC SF London Features:Horst Krieger of –

Our guest is at https://twitter.com/HorstKrieger on Twitter.

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What does your company do?

I am an expert in the fields of learning architectures, educational management, competence management, and educational controlling.
My key activities and fields of expertise comprise: education and educational management with new media (e-learning, m-learning, simulation-based learning, video-based learning), competence diagnostics and development, educational controlling, integrated sustainable learning architectures, learning technology.

How do you differ from your competitors?

I do not sell software products or mere e-learning stuff. Instead, I develop sustainable strategic sound architectures for learning an knowledge. Then, I help clients to realize the architecture in real life, thus bringing life into learning processes in clients’ organizations. This encompasses a blend of tools and methodologies: peer learning, social learning, technology enhanced learning, etc.

What’s the biggest mistake your customers are making?

Usually, they do not think of learning as a core and strategic task. Very often, this attitude leads to stupid bookings of always-more-of-the-same seminars, courses. Instead, learning must be treated strategically. It has to be aligned with business strategy.


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